Our mission:

As more salons "go natural" it's good to know that Aveda has led the pack for more than 30 years.

30 years of green innovation: Our promise to nature distinguishes us: from the first 100% post-consumer recycled PET package, to our manufacturing with 100% certified wind energy*; from creating our one-of-a-kind Soil to Bottlesm certified ingredient tracing system, to raising $11 million to date for Earth Month.

95%† naturally derived** products, proven to perform: Natural ingredients mean pure-formanceTM: Dry RemedyTM instantly improves dry hair up to 63% as part of our 3-part moisturizing ritual;† our Green ScienceTM skin care gives skin a 41% more lifted appearance and 37% reduction in the appearance of lines and wrinkles in just 4 weeks. ††

Up to 99%† naturally derived hair color†, 100% performance: Aveda hair color answers all your needs naturally – from full grey coverage to vibrant color – while leaving hair silky, touchable, and essentially damage-free (unlike synthetic chemical processing).

Cradle to Cradle Certification: Aveda sets groundbreaking standard in sustainability for beauty industry, becoming the first beauty company in the world and only the second U.S. company in any industry to receive a Cradle to Cradle (C2C) sustainability endorsement, with seven Aveda products achieving Gold Level C2C certification.

Aveda's C2C certification and endorsement are the culmination of 30 years of socially and environmentally responsible business practices. This latest milestone comes at a time when the U.S. administration and national governments around the world are issuing calls for businesses to adopt energy and operational practices to advance environmental responsibility and help stimulate economic growth, an approach Aveda has pursued since its founding in 1978.

* The wind energy goes into a utility grid from which we draw power.
** An average based on unit sales of top 20 products within each of
    Aveda's 6 product categories.
† From plants and non-petroleum based materials.
†† Based on clinical testing of Green Science™ Lifting Serum,
    Firming Face Crème, Firming Eye Creme and Line Minimizer.
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