The proof is in the print:
Of Salon Today's Top 200 fastest-growing salons in 2010, 103 were part of the Aveda network.* Year after year, Aveda dominates the list. The secret? Support that spans every facet of your business.
Salon Development Partners: Our ratio of one sales representative to 30 salon/spas means more individual, in-person support for products and business planning— on average, a visit from your Salon Development Partner every 2-3 weeks.
Aveda Business College: Managing your business is a life long commitment with measurable rewards. Let Aveda help you every step of the way.
— Benchmarking for Success
This two-day program is designed for salon owners and managers wanting to increase productivity and streamline expenses.
— Rituals of Retention
The second in the Aveda Business College series is a two day program designed for salon owners and managers that have attended Benchmarking for Success. In this class we will further explore the four cornerstones of sustainability: profitability, leadership, staff recruitment/ retention and a continuous customer cycle.
How it's done:
Professional products pricing: Rather than offering product according to points, which takes time to accumulate, Aveda offers lower pricing for all the products you rely on to give your guests a consistently exceptional experience.
Aveda Freelance Artists: The AFA Program is designed to grow your skincare and makeup business by providing technically trained Aveda makeup artists who are equally talented in creating sales by servicing guests.
Aveda PurePro™: Your online resource for all of the tools you need to power your business 24/7.
Aveda Pure Partners: Avedapurepartners.com is a state-of-the-art job matching site designed exclusively for the Aveda network. This intuitive site was developed to connect Aveda salons and spas with talented graduates from the Aveda Institutes, exclusively trained in Aveda service delivery and product knowledge. Through posting open positions, showcase your salon/spa and instantly receive matches of students whose specific skill set meets your needs. Manage your postings and communicate with applicants all in the same place with internal messaging.
Aveda Preferred Vendor Program: At Aveda, the salon/spa network is at the core of our eco-system. It's imperative that as we support your business, the vendors we partner with feel the same way. We've developed a list of vendors that are skilled in supporting your business by providing everything from furniture to digital marketing. **Concept and Lifestyle salon/spas benefit from additional discounts and value pricing.
Zero Tolerance for Product Diversion: While industry diversion as a whole went up 16% in 2008 over 2007, Aveda's product diversion dropped 17%. We account for only .2% of industry diversion—helping protect your share of retail sales.**
*Salon Today January 2009
**Diverted hair care volume, 1st half 2008 to 1st half 2009.
Source: Regis Q11 2009 Diversion Report.